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Search Engine Optimization

While the world has largely become accustomed to the concept of search engine optimization, most small businesses still cannot handle the task by themselves. The best practices and ethical guidelines for what works and will work in the long term for your website are evolving as time goes on. This means you need to do everything in your power to make sound business decisions that will result in a quality online reputation and high rankings within the search engines.

Many companies and self titled "gurus" will promise you speedy results and lofty search engine rankings, and the truth is they may even deliver on their promises. The problem is that at the end of the day those rankings were achieved through illicit means which are going to hurt you, your website and your company over the long haul. If you're planning on keeping your business in business for a substantial amount of time, then you'll need to adhere to both the written and unwritten guidelines for the creation of a well ranking website.

Site Construction

Further, search engine optimization has evolved a great deal from the days of keyword stuffing. Today, a site that is completely optimized for the major search engines is designed with both users and search engine spiders in mind. This means clear, easy to understand linking and navigation structures as well as properly titled page names.

Market Research

This also means the use of carefully researched and targeted short-tail and long-tail keywords in the correct places, highlighted in the correct ways. Some of the largest mistakes made involve not properly researching the appropriate ways to attack your market. A few wrong assumptions can leave you either struggling to stay afloat in an overly competitive market or floundering with poorly targeted traffic and low traffic numbers.

Building Incoming Links

You'll also need to work on your offsite optimization. This is focused around developing high quality and relevant incoming links leading to your website to boost your business's reputation within your community. More importantly, this will boost your site's status within the complex algorithms that search engines use to determine which pages will be showcased as the first results for a given search query.

When you're ready to improve your website's ranking in the search engines the right way, so that you can reap the benefits of your investment for years to come, then we're ready to help here at The SEO Shop. We can take you through the entire process of optimizing your website:

  • SEO Website Assessment - Get an evaluation to see where your website stands, what can be done to improve it and how much it will cost.
  • Web Site Design - Designing your site with the right page names and with the right navigation and linking systems can make dramatic improvements in your success.
  • SEO Copyrighting - The content your website houses is responsible for drawing in the search engines as well as intriguing and converting visitors.
  • SEO Training - If you or someone with your organization is ready to handle your site's SEO duties, we can train you on the best approaches.
  • PPC Training - Learning how to run effective Pay Per Click campaigns can lead to a huge windfall of new prospects and customers.
  • PPC Management - Improper management of your PPC campaigns will not only waste your time but can also waste your money at disastrous levels.
  • Inbound Link Campaigns - The quality and quantity of the incoming links to your website are largely what determines your website's credibility within the search engines.
  • And much more...

Whether you're sick and tired of seeing your competitors dominate your market or you're sick of throwing your money down the drain on overpriced, blackhat "gurus", it's time you boost your online success the right way in order to maximize your success not just next week but for next year and the year after that.