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Pay Per Click (PPC) Management

Many small business owners dive headfirst into the world of running their own Pay Per Click campaigns only to quickly become discouraged. There's much more to consider than merely picking out a few keywords and putting down the highest bid. In order to see results from your PPC campaigns you must:

  • Pick the correct keywords and key phrases
  • Write and design effective ads
  • Make smart bidding and placement decisions that won't destroy your budget
  • Convert prospects with targeted landing pages

In addition to the above, you'll also need to work on improving your Quality Score which rewards your company for effective targeting and conversions with lower costs. Each of these tasks is intricate and time consuming, and failing to do any of them will only result in waste of your time and money.

A common mistake that small business owners make is to create a PPC campaign and then to leave it alone for weeks or even months at a time. Your campaigns need constant attention in order to create the best results and anything besides the utmost in attention and care is going to cost your business money.

If you're unsure of whether or not your company should use Pay Per Click advertising consider that running effective PPC campaigns can:

  • Produce immediate results
  • Deliver highly qualified prospects
  • Target your market more accurately than other methods of advertising
  • Improve your website's presence
  • And more

Don't try to succeed with PPC campaigns by throwing fistfuls of cash at your budget. It takes a great deal more than the highest bid to produce a great ROI for your PPC advertising.

Your company needs a certified Google Adwords Specialist who will be able to guide your campaigns from inception to maintenance and continued success with tweaking and optimization. The SEO Shop will oversee every aspect of your PPC advertising strategy, allowing you to sit back and enjoy the results.